Global Business & Trade Studies - Articles List

Global Business & Trade Studies

Volume & Issue: Volume 1, Issue 2, Autumn 2025, Pages 3-108

Number of Articles: 6

Generative AI in Content Marketing: Bibliometric Insights

Pages 3-20

10.220.34/gbts.2025.738454

Alireza Nazemi Bidgoli, Hamid Reza Irani

Review of Artificial Intelligence in Advertising and Its Role in Personalized Content Marketing

Pages 21-32

10.220.34/gbts.2025.738455

Majid Fattahi, Nooshin sadat Sedighi

Developing and Designing a Marketing Campaign Model: Ideation Sensory Marketing (Brainstorming) in the Bank with a combined Approach

Pages 33-54

10.220.34/gbts.2025.738450

Seyed Mehdi Jalali, Sanaz Ohodi

The effect of supply chain innovation on competitive advantage with the mediating role of robustness and resilience capabilities and the moderating role of buyer-seller relationship

Pages 55-72

10.220.34/gbts.2025.738451

Sajjad Akbari, Naser Yazdani

Identification and Prioritization of Artificial Intelligence Applications in Global Technology Business Using the Fuzzy Best–Worst Method

Pages 73-90

10.220.34/gbts.2025.738453

fazlollah bazyari abdolsoleymanlou

Investigating the Dark Side of Brand Attachment in Consumer Behavior

Pages 91-108

10.220.34/gbts.2025.738456

Amirmohammad Motevakel khosroshahi, zohre Jamshidi, Moein Gharibi

Global Business & Trade Studies

Journal Archive

Volume 1 (2025)