Abstract
Objective: Being in competitive conditions causes many managers to have mental concerns . Finding a factor that ensures the superiority of the organization over its competitors . In recent years , the focus of many organizations has been on achieving superior performance as a competitive advantage , and managers are trying to help the organization improve its performance . Therefore , the purpose of this research is to investigate the effect of supply chain innovation on competitive advantage with the mediating role of robustness and resilience capabilities and the moderating role of the buyer - supplier relationship . It is.
Methodology ‌: The statistical population in this study includes cement companies , the number of which in 1400 is equal to 91 companies nationwide, of which 74 companies were selected by systematic random method based on the Cochran formula. Structural equation modeling approach and PLS software were used to analyze the collected data .
Findings ‌: The results of this study showed that supply chain innovation has a positive and significant impact on competitive advantage , robustness, and flexibility . Also , robustness and flexibility capabilities have an impact on competitive advantage . On the other hand , the findings showed that resilience and flexibility capabilities are good mediators in the relationship between supply chain innovation and competitive advantage , and ultimately the buyer - supplier relationship . They can be a good moderator in the relationship between supply chain innovation and resilience and flexibility .