The purpose of the research is to develop and design a marketing campaign model: ideation of sensory marketing (brainstorming) in the bank with a combined approach. The method of this research is a mixture of explorations obtained through qualitative strategies of conceptual model and then through quantitative strategies of model fit and analyses. In the qualitative stage, using the opinions of 10 experts and relying on study sources, the model framework was presented and validated, and then in the quantitative stage, it was implemented using a questionnaire distributed among 384 customers of Pasargad Bank in 5 districts of Tehran. Data analysis consists of three main operations: first, the description and preparation of the data necessary to test the hypotheses, then the analysis of the relationships between the variables and finally the comparison of the observed results with the results expected by the hypotheses. Marketing campaign elements: sensory marketing ideation (brainstorming) were identified in six general categories, which are: brand personality, emotional communication, target customers, two-way interaction (vivid brand experience), incremental element and coverage (statistics); Factors affecting the campaign of using a sensory marketing strategy (based on the senses) in five categories: the strategy of the senses of taste, smell, sight, hearing and touch; Conditions Intervenors include: organizational-managerial factors and the type of company-customer interaction and finally the consequences of creating a sensory marketing campaign: financial profitability, customer satisfaction and loyalty in banks were determined.