In today’s digital world, artificial intelligence has become one of the key tools in advertising. With the continuous advancements in machine learning and big data analytics, brands are able to personalize advertising content according to the specific needs and interests of users. This trend not only helps improve user experience but can also lead to increased conversion rates and customer loyalty. The aim of this research is to provide a detailed and comprehensive analysis of how artificial intelligence is utilized in advertising. The research methodology is analytical-survey-based. This study was conducted in 2024, where the research team gathered necessary data through fieldwork and interviews with experts. For analyzing the data obtained from the interviews, SmartPLS software was used, and the sample size consisted of 24 experts, while the field data included 384 participants. The results of this research indicated a significant relationship between the level of AI implementation, AI capabilities, and the integration channels of AI with personalized content marketing. It is recommended that brands utilize advanced machine learning algorithms to analyze customer behavior in order to identify behavioral patterns and predict future needs.