Global Business & Trade Studies

Global Business & Trade Studies

Keyword Index
A
  • Attachment Investigating the Dark Side of Brand Attachment in Consumer Behavior [Volume 1, Issue 2, 2025, Pages 91-108]
  • Attitude Attitude and intention to purchase among online customers with therole of education in insurance industry [Volume 1, Issue 1, 2025, Pages 55-67]
B
  • Business management Identification and Prioritization of Artificial Intelligence Applications in Global Technology Business Using the Fuzzy Best–Worst Method [Volume 1, Issue 2, 2025, Pages 73-90]
C
  • Campaign Developing and Designing a Marketing Campaign Model: Ideation Sensory Marketing (Brainstorming) in the Bank with a combined Approach [Volume 1, Issue 2, 2025, Pages 33-54]
  • Content and message design Identifying and Explaining the Impact of Persuasive Messages onCustomers' Purchase Intentions in Social Media Marketing [Volume 1, Issue 1, 2025, Pages 3-22]
E
F
H
  • Hybrid Developing and Designing a Marketing Campaign Model: Ideation Sensory Marketing (Brainstorming) in the Bank with a combined Approach [Volume 1, Issue 2, 2025, Pages 33-54]
I
  • Innovation components, Export A panel data analysis of export-led growth,FDI spillovers and innovation effects [Volume 1, Issue 1, 2025, Pages 41-54]
  • Intrinsic JobSatisfaction Islamic work ethics and organizational citizenship behavior :uncovering the mediating impact of job satisfaction [Volume 1, Issue 1, 2025, Pages 23-39]
  • Islamic Work Ethics (IWE) Islamic work ethics and organizational citizenship behavior :uncovering the mediating impact of job satisfaction [Volume 1, Issue 1, 2025, Pages 23-39]
M
  • Marketing Developing and Designing a Marketing Campaign Model: Ideation Sensory Marketing (Brainstorming) in the Bank with a combined Approach [Volume 1, Issue 2, 2025, Pages 33-54]
  • Method Developing and Designing a Marketing Campaign Model: Ideation Sensory Marketing (Brainstorming) in the Bank with a combined Approach [Volume 1, Issue 2, 2025, Pages 33-54]
  • Mixed- ResearchMethods Islamic work ethics and organizational citizenship behavior :uncovering the mediating impact of job satisfaction [Volume 1, Issue 1, 2025, Pages 23-39]
O
P
  • Perceived usefulness, Perceived ease of use, Perceived risk, Perceived price Attitude and intention to purchase among online customers with therole of education in insurance industry [Volume 1, Issue 1, 2025, Pages 55-67]
  • Persuasive message Identifying and Explaining the Impact of Persuasive Messages onCustomers' Purchase Intentions in Social Media Marketing [Volume 1, Issue 1, 2025, Pages 3-22]
  • Product value Identifying and Explaining the Impact of Persuasive Messages onCustomers' Purchase Intentions in Social Media Marketing [Volume 1, Issue 1, 2025, Pages 3-22]
  • Purchase Intention Identifying and Explaining the Impact of Persuasive Messages onCustomers' Purchase Intentions in Social Media Marketing [Volume 1, Issue 1, 2025, Pages 3-22]
  • Purchase Intention Attitude and intention to purchase among online customers with therole of education in insurance industry [Volume 1, Issue 1, 2025, Pages 55-67]
T
  • Technology Business Identification and Prioritization of Artificial Intelligence Applications in Global Technology Business Using the Fuzzy Best–Worst Method [Volume 1, Issue 2, 2025, Pages 73-90]
  • Temperament Modeling the effect of temperament characteristics on employees'satisfaction with life perceptions with the individual innovativeness [Volume 1, Issue 1, 2025, Pages 69-94]