Global Business & Trade Studies

Number of Articles: 12

Articles in Press: ALL Accepted Manuscript Corrected Proof

Identifying and Explaining the Impact of Persuasive Messages onCustomers' Purchase Intentions in Social Media Marketing

Volume 1, Issue 1, Autumn 2025, Pages 3-22

10.220.34/gbts.2025.731591

Fatemeh Fatemeh Khajehfini, Mohammad Reza Hamidizadeh, Narges Shalchian Rabe, Mehdi Khajehfini

Islamic work ethics and organizational citizenship behavior :uncovering the mediating impact of job satisfaction

Volume 1, Issue 1, Autumn 2025, Pages 23-39

10.220.34/gbts.2025.731592

Alireza Habib, Nadia Batool Zaheer, Hamid Nayebpour

A panel data analysis of export-led growth,FDI spillovers and innovation effects

Volume 1, Issue 1, Autumn 2025, Pages 41-54

10.220.34/gbts.2025.731593

Mohammad Ghaffary Fard, Mohammad Hasan Fotros, Zakeyah Fazeli

Attitude and intention to purchase among online customers with therole of education in insurance industry

Volume 1, Issue 1, Autumn 2025, Pages 55-67

10.220.34/gbts.2025.731594

Maryamossadat Mousavi, Saniye Darabian

Modeling the effect of temperament characteristics on employees'satisfaction with life perceptions with the individual innovativeness

Volume 1, Issue 1, Autumn 2025, Pages 69-94

10.220.34/gbts.2025.731595

Maryam Akhavan Kharazian

A dynamic financial stability analysis of theforeign exchange market

Volume 1, Issue 1, Autumn 2025, Pages 95-110

10.220.34/gbts.2025.731596

Hossein Rezaee

Generative AI in Content Marketing: Bibliometric Insights

Volume 1, Issue 2, Autumn 2025, Pages 3-20

10.220.34/gbts.2025.738454

Alireza Nazemi Bidgoli, Hamid Reza Irani

Review of Artificial Intelligence in Advertising and Its Role in Personalized Content Marketing

Volume 1, Issue 2, Autumn 2025, Pages 21-32

10.220.34/gbts.2025.738455

Majid Fattahi, Nooshin sadat Sedighi

Developing and Designing a Marketing Campaign Model: Ideation Sensory Marketing (Brainstorming) in the Bank with a combined Approach

Volume 1, Issue 2, Autumn 2025, Pages 33-54

10.220.34/gbts.2025.738450

Seyed Mehdi Jalali, Sanaz Ohodi

The effect of supply chain innovation on competitive advantage with the mediating role of robustness and resilience capabilities and the moderating role of buyer-seller relationship

Volume 1, Issue 2, Autumn 2025, Pages 55-72

10.220.34/gbts.2025.738451

Sajjad Akbari, Naser Yazdani

Identification and Prioritization of Artificial Intelligence Applications in Global Technology Business Using the Fuzzy Best–Worst Method

Volume 1, Issue 2, Autumn 2025, Pages 73-90

10.220.34/gbts.2025.738453

fazlollah bazyari abdolsoleymanlou

Investigating the Dark Side of Brand Attachment in Consumer Behavior

Volume 1, Issue 2, Autumn 2025, Pages 91-108

10.220.34/gbts.2025.738456

Amirmohammad Motevakel khosroshahi, zohre Jamshidi, Moein Gharibi

Journal Archive

Volume 1 (2025)