Global Business & Trade Studies

Identifying and Explaining the Impact of Persuasive Messages onCustomers' Purchase Intentions in Social Media Marketing

Volume 1, Issue 1, Autumn 2025, Pages 3-22

10.220.34/gbts.2025.731591

Fatemeh Fatemeh Khajehfini, Mohammad Reza Hamidizadeh, Narges Shalchian Rabe, Mehdi Khajehfini

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